αGEL (Silicone material)
Model: αGEL
Category: Industrial Material - Chemical
Exhibitor: TAICA CORPORATION
Booth No: L409
Characteristic
Alpha GEL is a Taica original product made of soft silicone gel. Alpha GEL’s origin story began in the early 1980s, when one of our engineers fell sick while working on a project to develop a new shock absorbent material. When a melted gel ice pack accidentally hit him in the head, the softness of its impact gave him an idea: gels are great shock absorbers. He began analyzing the molecular makeup of every gel-based product he could find around him. Combining data from these tests, the engineer settled on silicone as the optimal material, and after some good old trial and error, he eventually was able to produce a marketable product. When a newspaper published an article about this remarkable material, onto which a raw egg can be dropped from a height of 18 meters without breaking, it caught the eye of major sporting goods manufacturer, Asics. This eventually led to joint development of a new shock absorbent material for sports shoes. In 1986, Alpha GEL was included in the Asics Freaks Alpha (Japanese domestic) and GT-II (international) sneaker models. 30 years later, Alpha GEL continues to be used in a variety of Asics shoes.
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