Taiwan Account General Manager, Display and Flexible Technology, Applied Materials
Micro-LED, the ‘ultimate’ display, we help to make possible!
Louis Cheng joined the company in 2000, and went on to serve in various management roles in Applied Materials.
Mr. Cheng leads the Taiwan sales team to support all the display customers in Taiwan and some of the customers in China.
LCD has been the dominant display technology for the past 2-3 decades. The latest technology inflection, OLEDs, is upon us and will drive a new wave of fab investments in the coming years. While this will be the dominant inflection, we will see other emerging technologies vying to gain traction as well. One of these emerging technologies, Micro-LED, may be considered to be the ‘ultimate’ display, with great performance in terms of brightness, contrast ratio, switching speed, low power consumption and lifetime.<br> <br>However, Micro-LED is hampered by cost and manufacturability challenges. So for the next several years, we expect micro-LED to be limited to niche applications, such as Smartwatch, Augmented Reality (AR) and extreme high-end public information displays, and possibly automotive, which benefit most from Micro-LED’s high brightness, low power consumption etc. But with innovations and improvements in manufacturability, yield and cost, Micro-LED might pose a challenge to OLED in the mainstream consumer applications after 2030.<br> <br>Micro-LED requires further innovation on die manufacturing and high-end backplanes, creating potential opportunities for Applied Materials and our customers. We’ll continue to partner with our customers and others in the Micro-LED value chain and apply our deep display and semiconductor capabilities to solve the remaining Micro-LED challenges and bring the ‘ultimate’ display to the mainstream market.<br>